Levels of AIXThe Future of AI & Human Experience

Artificial Intelligence (AI) is already impacting the systems, services and devices that we, as consumers, use every day. But while there have been exciting advancements in the field, researchers, developers, policymakers and consumers lack a common language for discussing AI’s application across the variety of user domains and, most importantly, how it will transform our experiences.

Grounded in research into the cutting edge of applied AI science and engineering, LG Electronics and Element AI launched the Levels of AIX Framework at CES 2020. Each of the four levels represents a step-change in capability that will allow AI-powered products and services to provide new benefits to users and society. With a focus on human-centric design, the framework includes four underlying dimensions and considers ethical implications for how AI must remain safe and trustworthy at every stage. Illustrated examples are provided to demonstrate each level and its implication for the end-user.

Download the AIX Framework

The AIX Framework

The Levels of AIX Framework is designed to help the industry, policymakers, workers, consumers – any end-user –
better recognize the technological milestones that define the advancements in AI,
share a common language and to support a roadmap for human-centric design of consumer AI.

    Click on each Item!

    Level

    Environmental Awareness
    Collaboration
    User Understanding
    Autonomy

  • Level 1 Efficiency

    Environmental Awareness

    Perceives

    Collaboration

    Independent

    User Understanding

    Agent

    Autonomy

    Task-oriented

  • Level 2 Personalization

    Environmental Awareness

    Recognizes

    Collaboration

    Connects

    User Understanding

    Assistant

    Autonomy

    Goal-oriented

  • Level 3 Reasoning

    Environmental Awareness

    Understands

    Collaboration

    Coordinates

    User Understanding

    Companion

    Autonomy

    Mission-focused

  • Level 4 Exploration

    Environmental Awareness

    Explores

    Collaboration

    Orchestrates

    User Understanding

    Sage

    Autonomy

    Purpose-driven

Level 1 – Efficiency

Definition

AI facilitates specific functions with systems and devices, making user interactions more efficient and effective

Pervasiveness In Our Lives
Familiar

Systems and devices that utilize AI are appearing in user’s everyday lives

Environmental Awareness Environmental Awareness Environmental Awareness
Perceives

Perceives specific, pre-defined information and acts on it accordingly to increase its efficiency

Collaboration Collaboration Collaboration
Independent

Works alone or relays commands from one system to another

User Understanding User Understanding User Understanding
Agent

Perceives user inputs and logs past inputs

Autonomy Autonomy Autonomy
Task-oriented One-off actions

Can execute specific commands within specific parameters to achieve a specific task

Level 1 AI Experience

Check a roadmap for the future of AI and how it’ll impact the human experience.
With a short video clip, experience what a life with Level ONE AI looks like.
AI at this level allows us to better automate device operation and user interactions : called Efficiency

  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    Preset with a grocery list, the smart fridge automatically orders groceries when items get low.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    Controlled by the household AI that is programmed to conserve water, the sprinkler senses there was rain recently and so foregoes watering the lawn.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    With the help of a laundry robot, clothes are picked from the floor, sorted and washed according to desired settings.

Level 2 – Personalization

Definition

AI uses pattern learning to recognize, optimize and personalize functions in order to improve and simplify interactions for users

Pervasiveness In Our Lives
Common

AI is optimizing most devices at the edge and most systems through the cloud

Environmental Awareness Environmental Awareness Environmental Awareness
Recognizes

Recognizes patterns and uses them to make better predictions to increase relevance for users

Collaboration Collaboration Collaboration
Connects

Connects with other devices within a user-controlled system so that the user can use one device to control others

User Understanding User Understanding User Understanding
Assistant

Recognizes and distinguishes users and their unique behaviours and preferences

Autonomy Autonomy Autonomy
Goal-oriented Multiple actions

Works out various options for achieving a given goal and presents them to the user for selection or is pre-programmed to efficiently meet the desired goal

Level 2 AI Experience

Check a roadmap for the future of AI and how it’ll impact the human experience.
With a short video clip, experience what a life with Level TWO AI looks like.
From Level 2 onwards, AI REALLY starts to LEARN and use them to improve future interactions : called PERSONALIZATION

  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    Recognizing that the user has a business trip in their calendar, the AI displays relevant trip info, suggesting a route to the airport based on real-time road construction updates.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    A smart mirror recognizes the user and displays biometric data taken from wearable and environmental health sensors while reminding them to take their medicine.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    Sensors on street lights monitor road conditions, coordinating with individual cars and triggering city-wide traffic-controlling measures.

Level 3 – Reasoning

Definition

AI uses causality learning to understand the cause of certain patterns and behaviours, this information is used to predict and promote positive outcomes for users

Pervasiveness In Our Lives
Universal

AI is everywhere and interconnected for the benefit of all devices and systems

Environmental Awareness Environmental Awareness Environmental Awareness
Understands

Understands the patterns and principles across systems in order to meet predefined missions. Uses reasoning to respond to new situations by applying unique approaches

Collaboration Collaboration Collaboration
Coordinates

Understands the larger interconnected system and the function of different devices and shares learning outcomes to achieve a broader mission

User Understanding User Understanding User Understanding
Companion

Interprets the user’s mood from contextual understanding of multiple data points and reasons about social relations to predict and support how users will interact

Autonomy Autonomy Autonomy
Mission-focused Long-term actions

Understands users and its environment in order to predict, recommend and execute solutions to assigned missions

Level 3 AI Experience

Check a roadmap for the future of AI and how it’ll impact the human experience.
With a short video clip, experience what a life with Level THREE AI looks like.
From Level 3, we can find REASONING intelligence.
AI is MORE about the collective intelligence of a SYSTEM of interconnected devices and solutions working together for us.

  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    Based on data from wearable health sensors, the AI makes diet and exercise recommendations to help the user lose weight ahead of an upcoming beach holiday.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    The weather forecast calls for snow. The AI alerts the family to dress warm, preheats the oven and orders ingredients to prepare their favourite hot meal.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    The car’s AI is an extension of the home and knows that the user is running late, suggests altering the usual route to ensure that an appointment is not missed and provides a calming environment.

Level 4 – Exploration

Definition

AI uses experimental learning to continuously improve, by forming and testing hypotheses it uncovers new inferences, seamlessly adding value to users’ lives and enabling a deeper affinity

Pervasiveness In Our Lives
Foundational

AI forms a core component of the infrastructure for all devices and systems in society which share and learn collectively

Environmental Awareness Environmental Awareness Environmental Awareness
Explores

Seeks to test and validate the underlying conditions of a situation by analyzing data froma broader set of external sources to inform its inferences

Collaboration Collaboration Collaboration
Orchestrates

Identifies gaps in data and user understanding then orchestrates across internal and external systems to find and apply new knowledge as it scrutinizes and optimizes its hypotheses

User Understanding User Understanding User Understanding
Sage

Understands how to influence users – enabling them to trust new information and approaches by providing evidence, nudging behaviours in service of a broader purpose

Autonomy Autonomy Autonomy
Purpose-driven Exploratory actions

Using local context and external sources of knowledge, it balances users’ competing needs and interests and is able to take creative approaches to influence user behaviours, whilst in service of the user’s higher purpose

Level 4 AI Experience

Check a roadmap for the future of AI and how it’ll impact the human experience.
With a short video clip, experience what a life with Level FOUR AI looks like.
Level FOUR is called EXPERIMENTAL LEARNING. With experimental learning, AI can be designed to improve CONTINUOUSLY.

  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    The AI senses the user is stressed about a job interview in their calendar. It offers to help them prepare by creating interview questions and providing feedback, while also setting the car route, the alarm and suggesting wardrobe options.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    New research shows that reducing screen-time in the evening will result in improved sleep. The household AI suggests a series of changes to the family’s bedtime routine and monitors for positive results.
  • Environmental Awareness Environmental Awareness Collaboration Collaboration User Understanding User Understanding Autonomy Autonomy
    A car’s AI interfaces with the smart city to experiment with different routes, departure times and driving speeds, optimizing journeys based on daily user objectives and other goals such as fuel efficiency or journey time.