Welcome

2020 felt like the longest year in recent history. With the global Covid-19 pandemic acting as a catalyzing agent, major geopolitical, social and economic changes continue to reverberate through what was supposed to be the start of a most promising decade.

For the Artificial Intelligence industry and the increasing number of companies and brands at different points of adopting the technology, 2020 did not slow AI’s advancements, in fact, in many ways, it may have helped accelerate it.

Open AI’s launch of GPT-3 is already being applied in ways that are shaking up how content is written and enjoyed. And through ever-increasing amounts of personal, location and biometric data, coronavirus contact tracing has become a great example of AI’s power to contextualize patterns while also reminding us that without human-centric design, ordinary people are most likely to be negatively affected.

And so, through the many rosy promises made by technology companies for AI’s impact on humankind, it feels like the consequence of AI on humans is being glossed over.

With AI, we are changing how we work, how we fight wars, how we invest our money, how we identify new drugs, how we learn about the world and how others learn about us. But whether we know it or not, AI is also in our most personal spaces. It informs us, entertains us and cleans our floors. AI is very quickly being baked into appliances, cars, toothbrushes and toilets.

And while industries such as the automotive industry are heavily regulated and have built a clear roadmap for the levels of automation in self-driving cars, until recently, there has not been clear guidance for how the AI that will permeate our personal, professional and social lives should evolve.

Dr. IP Park

President and CTO,
LG Electronics

In January 2020 at CES, LG Electronics and Element AI launched the Levels of Artificial Intelligence Experience (AIX) Framework, proposing a shared definition for advancements in consumer AI while maintaining a rigorous focus on human-centric design.

The AIX Framework is a starting point but we need the expertise and forethought of multidisciplinary teams from around the world to help identify the challenges and opportunities that lie ahead for the industry and to support the adoption of this framework in a shared effort to earn the trust of consumers as they increasingly adopt AI into their lives. This report aims to begin this process.

Through interviews with developers, roboticists, anthropologists, designers, policymakers, consumer advocates, entertainment, payment and transportation brands and workers’ rights leaders, we hope to bring together a wide range of expert perspectives on the future of Artificial Intelligence as it pertains to the technology’s application for human spaces, such as in the home, the car, at work and in public.

This effort isn’t about answering questions but to ask them in the frame of the end-user. We hope that by raising the issues and opportunities presented by AI, we can better understand what is at stake and help shape the future through collaboration.

In this same spirit, we’ve developed this report as a canvas to be explored. It is designed to be enjoyed by academics, industry and the general public. Listen, watch and read about the key themes affecting the future of the industry, the technologies and trends that will impact our experiences.

All the content is open and available through Creative Commons licensing. We are not collecting data from this website except if you choose to reach out to become involved in our efforts. There is no agenda, there is only perspective.

Welcome to the AIX Exchange: The Future of AI and Human Experience.

In January 2020 at CES, LG Electronics and Element AI launched the Levels of Artificial Intelligence Experience (AIX) Framework, proposing a shared definition for advancements in consumer AI while maintaining a rigorous focus on human-centric design.

The AIX Framework is a starting point but we need the expertise and forethought of multidisciplinary teams from around the world to help identify the challenges and opportunities that lie ahead for the industry and to support the adoption of this framework in a shared effort to earn the trust of consumers as they increasingly adopt AI into their lives. This report aims to begin this process.

Through interviews with developers, roboticists, anthropologists, designers, policymakers, consumer advocates, entertainment, payment and transportation brands and workers’ rights leaders, we hope to bring together a wide range of expert perspectives on the future of Artificial Intelligence as it pertains to the technology’s application for human spaces, such as in the home, the car, at work and in public.

This effort isn’t about answering questions but to ask them in the frame of the end-user. We hope that by raising the issues and opportunities presented by AI, we can better understand what is at stake and help shape the future through collaboration.

In this same spirit, we have developed this report as a canvas to be explored. It is designed to be enjoyed by academics, industry and the general public. Listen, watch and read about the key themes affecting the future of the industry, the technologies and trends that will impact our experiences.

Welcome to the AIX Exchange: The Future of AI and Human Experience.

Dr. IP Park

President and CTO,
LG Electronics

JF Gagné

CEO,
Element AI

JF Gagné

CEO,
Element AI

Yoshua Bengio

Scientific Director,
Mila

Yoshua is recognized as one of the world’s leading experts in artificial intelligence and a pioneer in deep learning. A recent co-recipient of the Turing Award, “the Nobel Prize of Computing” in 2019, he is a professor in the Department of Computer Science and Operational Research at the Université de Montréal and a major contributor to the Montreal Declaration for Responsible Development of Artificial Intelligence. (Watch the interview)

Rodney Brooks

Member of the US National Academy of Engineering,
Author & Robotics Entrepreneur

Rodney is the Panasonic Professor of Robotics (emeritus) at the Massachusetts Institute of Technology and world-renowned robotics entrepreneur who founded Rethink Robotics and iRobot Corp., inventor of the Roomba robot vacuum. Dr. Brooks is the former Director of MIT’s Artificial Intelligence and the Computer Science & Artificial Intelligence Laboratories and a prolific author on the impact of robots in human society now and in the future. (Watch the interview)

Christina is a foremost thought-leader on the future of work(ers) and the politics of technology. She is an advocate for global workers’ rights and for the need to regulate digital tools to ensure they serve people and the planet. She is a member of the OECD One AI Expert Group, the UN's Secretary General Roadmap for Digital Cooperation and is affiliated to FAOS, the Employment Relations Research Center at Copenhagen University. Christina was named as one of the world's most influential women on the Ethics of AI in 2019. (Watch the interview)

David Foster

Head of Lyft Transit,
Bikes and Scooters

David is an experienced technology executive who has led teams creating some of the world’s most innovative products across multiple Fortune 500 companies. A Doctor of Philosophy with a Master’s in Electrical and Electronics Engineering from Oxford University, David has held senior positions at Amazon, Bossa Nova Robotics and Apple. He currently leads Lyft’s Transit, Bikes and Scooters line of business and also serves as VP Engineering. (Watch the interview)

Dr. Yuko Harayama

Executive Director of International Affairs at RIKEN

Yuko is one of the initiators of Society 5.0 and former Executive Member of the Council for Science, Technology and Innovation Cabinet Office of Japan. She is also the former Deputy Director of the Directorate for Science, Technology and Innovation, OECD. Previously, she was a Professor in the Department of Management Science and Technology at the Graduate School of Engineering of Tohoku University and is a recipient of the Chevalier de la Légion d’Honneur. (Watch the interview)

Charles Lee Isbell Jr.

Dean of Computing and John P. Imlay Jr. Chair,
Georgia Institute of Technology

Charles is a computer scientist, researcher, and educator. He has been a professor in the Georgia Institute of Technology College of Computing since 2002, and since July 2019 serves as the College's dean. His research interests focus on machine learning and artificial intelligence, particularly interactive and human-centered AI. In addition to his research work, Isbell is an advocate for diversity in higher education, serving on numerous committees focused on advancing diversity in computing. (Watch the interview)

Helena Leurent

Director General of Consumers International

Helena, as the head of Consumers International, the membership organisation for over 200 consumer advocacy groups in over 100 countries, is a world-leading advocate for consumer rights. Prior to joining Consumers International, she worked for the World Economic Forum developing global partnerships and programmes with government, business, civil society and academia on issues such as advanced manufacturing, sustainable agriculture and humanitarian assistance. (Watch the interview)

Bo Peng

Portfolio Director,
IDEO

Bo is a Director at IDEO, the leading design company known for interdisciplinary approaches and application of design-thinking. She is focused on the intersection of data science and human-centered design, helping lead IDEO’s data science community. Bo recently worked in Shanghai, pushing the boundaries of human-centered data science across Asia and is an active advocate for women in machine learning and data science. (Watch the interview)

Jeff Poggi

Co-CEO of the McIntosh Group

With previous stints at Harman International and the Bose Corporation, Jeff has over two decades of experience in the audio equipment industry. He is currently co-CEO of The McIntosh Group, a world leader in the high-end consumer audio industry with leading brands such as McIntosh, Sonus Faber, and Sumiko. His passion is the fusion of luxury home audio experiences into the automotive OEM market, particularly at a time when self-driving cars are poised to be an extension of people’s living rooms. (Watch the interview)

Sri Shivananda

Senior Vice President and Chief Technology Officer at PayPal

Sri plays a critical role in helping PayPal remain at the forefront of innovation, overseeing technology. Sri leads a talented global team responsible for the company’s secure, stable, and scalable global infrastructure and strategic core platform, the foundation that enables PayPal to deliver innovative products and services to consumers and merchants all over the world. (Watch the interview)

Dr. Max Welling

VP Technologies at Qualcomm Technologies Netherlands B.V.

Max is a professor and research chair in Machine Learning at the University of Amsterdam and a Vice President of Technologies at Qualcomm. He has a secondary appointment as a senior fellow at the Canadian Institute for Advanced Research (CIFAR). He is co-founder of “Scyfer BV” which was acquired by Qualcomm in summer 2017. Max has over 250 scientific publications in machine learning, computer vision, statistics and physics. (Watch the interview)

Alex Zafiroglu

Deputy Director at the 3A Institute (3Ai)

Alex, an anthropologist and cyberneticist, is a Professor of Cybernetics at the 3A Institute (3Ai) at the Australian National University. Before 3Ai, Alex spent 15 years at Intel Corp. contributing to the R&D and commercial development of technology across the Advanced Research, Digital Home and Internet of Things divisions. She was appointed Principal Engineer within the Internet of Things Division and was Intel’s foremost domain expert in homes and home life. (Watch the interview)

Please note that some of the quotations used in this report have been edited for clarity. Please visit our YouTube channel to watch the full interviews.

Exchange Your Perspective

Want to be involved in shaping the future of AI experiences?
Share your email and we’ll keep you updated on what comes next.

This report is sponsored by LG Electronics and Element AI and produced by the BriteBirch Collective.

Contact Us

If you’re interested in collaborating on initiatives related to Artificial Intelligence
Experience (AIX) and the creation of a more equitable, safe and transparent future
through human-centric AI, please email us at aixexchange@lge.com.

This work is licensed under CC BY-NC-SA 4.0

Use of this website constitutes acceptance of the Legal and Privacy PolicySitemap.